Let's Talk About Matcha Color Quality
If you've ever opened a fresh tin of tea and felt a bit underwhelmed by the dull, brownish hue, you're already clued into why matcha color quality matters so much. It's usually the very first thing we notice before we even get a whiff of that grassy aroma or take a single sip. We've all seen those photos on social media where the matcha looks almost neon—like it's glowing from within—and then we buy a bag at the local grocery store only to find it looks more like dried hay or army fatigue green. ...